Maxsta “Pop Off” directed by Luke Biggins.
I remember given very little notice to shoot this promo, it was within the region of 2 hours. Just had enough time to grab my light meter and viewing glass to get down to the studio for 18:30 hrs, since I had a free afternoon I said why not…
Arriving there I was literally starting from Ground Zero. Decided to hang some domestic tubes that were laying around the studio, originally the bulbs were 865, but I swapped them out for cool whites and position a couple of gelled 2K blondes around the set and set my lighting ratios for low key/ high contrast look, using multiple colour temps to create mood and atmos, wanted it to feel like a gritty drama. Shot on Arri Alexa with Cooke Panchros straight onto SxS cards ProRes 4444.
Many a times you have to make the most of what is readily available to hand and think quickly on your feet, something I quite enjoy.
Definitely a great shoot and the label was quite pleased with the final results.