Directed by Sameer Patel.
This was our first project working together and it was absolutely fantastic. We had met up quite a few times to discuss the look and feel of the project using references to communicate our ideas over breakfast , lunch and dinner.
After speaking with Sameer, the one thing he wanted to communicate in this project was a sense of space, showing the environment / Brick Lane – London, in the frame as much as possible whilst grounding Doll Hunt (The Artist) as much as possible into the scenes.
With a few tests I believe the RED Epic shot at 5k with 3 Ultraprime lenses, 14mm, 35mm and a 75mm for a 2.40 flat aspect ratio was what would communicate best – Sameer’s vision.
We can see both sides of the wide street ( complemented by the 2.40 aspect ratio) and Doll Hunt in the middle of screen with the reactions of the public at the same time. I had received a few emails asking if it was steadicam, but for this particular gig it wasn’t. it was all handheld with me walking backwards down Bricklane or maybe up Bricklane, well except for the VFX shots which of course had to be on legs.
We went for quite an extreme grade, Cross process / lomo-ish feel, pushing the individual colour channels quite a bit, and the RED footage held up quite well without falling apart. Overall a great shoot.